Technology First, Needs Last

Don Norman stirs things up with…

I’ve come to a disconcerting conclusion: design research is great when it comes to improving existing product categories but essentially useless when it comes to new, innovative breakthroughs.

(forwarded by Angus)

A Rebuttal to Technology First Needs Last

Todd Warfel replies to Don Norman’s post…

Technology didn’t drive these innovations, it was merely the road. The driver was an opportunity for invention and design research was right behind the wheel.

When both sides of a debate are highly respected experts, it makes for an interesting read!
(forwarded by Angus)

Short-Term Memory and Web Usability

Jacob Nielsen reports …

The human brain is not optimized for the abstract thinking and data memorization that websites often demand. Many usability guidelines are dictated by cognitive limitations

(forwarded by Angus)

My big list of 24 Web Site Usability Testing Tools

Craig Tomlin shares his list…

In the past few years, there has been massive growth in new and exciting cheap or free web site usability testing tools, so here’s my list of 24 tools you may need to use from time to time.

(forwarded by Angus)

Make the logo bigger! (the song)

In the finest tradition of Spinal Tap comes this mock-metal song Make the logo bigger, sure to raise smile on the face of anyone who’s had to deal with clients who want their logo…just that little bit bigger. (Warning: make sure you turn down your volume before playing the song)

(forwarded by Angus)

iPhone app for The Independent (UK)

Over on Econsultancy, Graham Charlton reviews the latest newspaper website mobile app…

The Independent iPhone app is a departure from some other newspaper apps, as it is designed to allows readers to download all the articles while they have a decent 3G or wi-fi connection, and saves them for reading while offline.

An interesting approach.
(forwarded by Sophie)

Surrender! Foucault and Twitter

Ian Delaney laments the direction in which social media may be taking us…

Some of my early hopes for social media, that it represented, like Kevin Kelly reckons, some kind of renaissance for socialism in the western world, are starting to run dry.

Do we blindly accept “social media networks as empowering, democratic and all about spreading fresh ideas”? Delaney says “The reverse may be the case: any given information about ourselves donates some portion of control to another party”. It’s the “dark side of social networking” he says. An interesting philosophical read to break up the mountain of practical posts, articles and reports we read day in and day out.(forwarded by Chris)

A summary of user research methods

Lastly, on his personal blog, our own Patrick Kennedy summarises a whole bunch of useful user research methods…

In this article I give a quick overview of the methods I commonly use, broken down in to main categories:

• Direct user contact—where the researcher does very much interact with users, or members of the audience as I prefer to call them
• Indirect user contact—where the researcher does not actually interact with members of the audience

I’ve found Ross Dawson’s piece on Tapping the power of Social Media: 6 steps for marketers to be a very useful primer for marketing-focussed clients and colleagues who wish they knew more about this whole “social media” thing. Here’s a taste:

1. Participate and play

The only way to understand social media is to participate. Don’t just open Facebook and Twitter accounts. You need to play extensively with a wide variety of tools and discover how they are being used. If you think you don’t have time, think how much time you’ll have if you cannot work effectively in a world increasingly driven by social media.

The other five steps are:

2. Discover relevant conversations
3. Identify influencers
4. Build a relationship with influencers
5. Don’t make half-hearted efforts
6. Find experienced guides

What tips or info do you refer people to when you want them to find out more about things that lie “in front of the wave”?

The results of a three-year Digital Youth project have been released by the University of California. It seems like an impressive ethnographical study.

Here is an extract from the summary report (PDF 83kB):

Over three years, University of California, Irvine researcher and her research team interviewed over 800 youth and young adults and conducted over 5000 hours of online observations as part of the most extensive U.S. study of youth media use to date.

They found that social network sites, online games, video-sharing sites, and gadgets such as iPods and mobile phones are now fixtures of youth culture. The research finds today’s youth may be coming of age and struggling for autonomy and identity amid new worlds for communication, friendship, play, and self-expression.

Many adults worry that children are wasting time online, texting, or playing video games. The researchers explain why youth find these activities compelling and important. The digital world is creating new opportunities for youth to grapple with social norms, explore interests, develop technical skills, and experiment with new forms of self-expression. These activities have captured teens’ attention because they provide avenues for extending social worlds, self-directed learning, and independence.

I don’t think the findings are hugely surprising, but they are very interesting and do support other research that has surfaced in recent years with regard to how “gen Y” use online media to extend friendships and interests and engage in peer-based, self-directed learning online.

There is some great content on the project website, but there could be better use of multimedia in terms of communicating the findings (there is some video on the McArthur Foundation website though).

[Thanks to Christo who first posted this to the Antrodesign mailing list]