Here’s a conference that I’d go to in a heartbeat if I had the opportunity. In particular I want to go to one of  the Friday sessions entitled, “Consumption and value“. It says:

“Attention” can be thought of as a core product produced by media companies - under advertiser-supported models, media properties attract audiences whose attention is sold to advertisers seeking to reach groups of people. While this is not always the case, the increasing significance of product placement suggests even goods sold directly to audiences are subsidized by the sale of their attention.

This has been something that’s always intrigued me, and follows on a little from my last post. The importance of what we do as an Customer Experience team is to provide frameworks through which our content creators can capture more attention.

I’m wondering how long it will be before we start working more closely with advertisers to merge content with product placement, in more subtle ways than “skinning sites”.

Over at Molt:n Blog, Cheryl’s been writing about her recent experience with carsguide and Ads that take over!

http://www.moltn.com/blog/2008/09/28/when-marketing-take-over-interaction-design/