Draft is 37Signals iPad app that lets you quickly-sketch-and-share via email or Campfire.

The download is free under a creative commons licence.

The best bit for me is the chance to guess the results before viewing them. Despite years of experience designing user interfaces I guess wrong more than I’d like and from the survey results so do the majority of viewers. Test your design intuition by viewing all the past tests

The report blames “privacy concerns, frequent changes to the website, and commercialization and advertising” for the negative opinion. But while users may have a negative feelings about or emotional response to the service provider (and service?) they keep on using it. Perhaps because Facebook is a lobster trap and their friends are the bait.?

Is it possible to provide a good user experience for a service that people don’t like the idea of?

A study to be published in Marketing Science has found that the combination of matching online ad content to a web page’s content and ensuring that the ad is highly visible (including video or pop-up graphics) may not be the best way of achieving results.

It’s the Boolean AND in this statement that is the interesting bit.

“Usually more is better. If targeting works and visible ads work you’d think visible, targeted ads would work even better – but they don’t. Our results show that privacy matters in something of a subtle way in online advertising. Sometimes privacy violations are fine, sometimes they’re not”, said [one of the researchers]

The day after, I personally started working on it. I quickly assembled one using random recycling materials that were available in my office. The result is ‘acceptable’. It is not a professional and polish prototype but something really easy to create.

Furthermore it’s cheap (It doesn’t cost you a dollar because you can use what is available around your desk) and quick (less than 10 minutes).

Step 1: Material

I’ve used A4 pages of:

• one printed copy of iPad scanned image;
• one thin cardboard I steal from an old printed report;
• one plastic cover (transparent) from the same report;
• one piece of cardboard I found in the paper recycle bin;
• plus: scissors and common glue.

Step 2: Cut & Paste

That’s very easy and quick.

• Cut the iPad shape from the printed A4;
• Place it on top of all the others A4s (cardboard and plastic sheets) and cut them a little bit bigger than the actual iPad shape;
• Now refine the cut on them singularly, with particular attention to the rounded edges;
• Stick the print (1.) on the thin cardboard (2.) and then the thin cardboard on the thick cardboard (3.);
  
• Now, put some glue on the dark black border of the iPad print and stick the transparent shape (4.) on top of it. This will add more shine to your model (particularly useful to test light reflection issues);
  

Step 3: The Show

That’s it, the iPad 3D paper prototype (5.) is now ready to go public

If you are not proud of your prototype (as I’m not) you can always opt for another – more expensive – solution: buy one. I did it. A friend of mine went to the US and bought me an iPad. A real one. The day after I placed it on my desk and I received lots of compliments about the quality of my prototype :)

Anyway, the model I’ve created – even if pretty simple – has been the starting point for many interesting discussion and reflections around the device physical usability.

If you are still interested in creating a high-fidelity model, this guy’s tutorials are there for you. It’s a ‘step by step’ collection of 10 videos full of tips and detailed suggestions.

Check out freewifiintoronto YouTube Channel and Have fun!

Patrick Kennedy Design Research Lead

News Digital Media A News Limited Company Level 25 | 175 Liverpool Street Sydney NSW 2001 Australia

Phone | 612 8114 7758 Mobile | 0410 506 904 Email | patrick.kennedy@newsdigitalmedia.com.au

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Patrick Kennedy Design Research Lead

News Digital Media A News Limited Company Level 25 | 175 Liverpool Street Sydney NSW 2001 Australia

Phone | 612 8114 7758 Mobile | 0410 506 904 Email | patrick.kennedy@newsdigitalmedia.com.au

*********************************************************************************************** This message and its attachments may contain legally privileged or confidential information. It is intended solely for the named addressee. If you are not the addressee indicated in this message or responsible for delivery of the message to the addressee, you may not copy or deliver this message or its attachments to anyone. Rather, you should permanently delete this message and its attachments and kindly notify the sender by reply e-mail. Any content of this message and its attachments which does not relate to the official business of the sending company must be taken not to have been sent or endorsed by that company or any of its related entities. No warranty is made that the e-mail or attachments are free from computer virus or other defect. ***********************************************************************************************

As a new group it’s not looking to compete in the same space as the UPA or CHISIG as it’s aimed less at practitioners and more squarely at the broader online business community.

My presentation was on ‘Innovation through Design Research’ which I’ve embeded below.