Archive for May, 2010

iPad 3D paper prototype 0

Almost one month ago – inspired by the Jaan Orvet and Andreas Carlsson’s ‘Quick and (not so) Dirty iPad User Testing’ – we made the promise to create an iPad 3D paper prototype.

The day after, I personally started working on it. I quickly assembled one using random recycling materials that were available in my office. The result is ‘acceptable’. It is not a professional and polish prototype but something really easy to create.

Furthermore it’s cheap (It doesn’t cost you a dollar because you can use what is available around your desk) and quick (less than 10 minutes).

Step 1: Material

I’ve used A4 pages of:

  • one printed copy of iPad scanned image;
  • one thin cardboard I steal from an old printed report;
  • one plastic cover (transparent) from the same report;
  • one piece of cardboard I found in the paper recycle bin;
  • plus: scissors and common glue.

Step 2: Cut & Paste

That’s very easy and quick.

  • Cut the iPad shape from the printed A4;
  • Place it on top of all the others A4s (cardboard and plastic sheets) and cut them a little bit bigger than the actual iPad shape;
  • Now refine the cut on them singularly, with particular attention to the rounded edges;
  • Stick the print (1.) on the thin cardboard (2.) and then the thin cardboard on the thick cardboard (3.);
    ipadlayers
  • Now, put some glue on the dark black border of the iPad print and stick the transparent shape (4.) on top of it. This will add more shine to your model (particularly useful to test light reflection issues);
    ipadreflection

Step 3: The Show

That’s it, the iPad 3D paper prototype (5.) is now ready to go public

  • ipad3dmodel

If you are not proud of your prototype (as I’m not) you can always opt for another – more expensive – solution: buy one. I did it. A friend of mine went to the US and bought me an iPad. A real one. The day after I placed it on my desk and I received lots of compliments about the quality of my prototype :)

Anyway, the model I’ve created – even if pretty simple – has been the starting point for many interesting discussion and reflections around the device physical usability.

If you are still interested in creating a high-fidelity model, this guy’s tutorials are there for you. It’s a ‘step by step’ collection of 10 videos full of tips and detailed suggestions.

Check out freewifiintoronto YouTube Channel and Have fun!

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Engaging Consumers via Social Media Makes Them More Likely To Buy and Recommend

(contributed by Pat)

The folks from Chadwick Martin Bailey, Inc. share with us the findings of their new research which shows consumers engaged through social media such as Facebook and Twitter are over 50% more likely to buy and recommend than before they were engaged

In a recent study of social media usage it is clear that consumers who are Facebook fans and Twitter followers of a brand are more likely to not only recommend, but they are also more likely to buy from those brands than they were before becoming fans/followers.

Comparison of Facebook and Twitter in terms of changes after becoming fan or follower

Study: Twitter Is Not a Very Social Network

(contributed by Manuel)

Over on ReadWriteWeb Frederic Lardinois tell us how Twitter users don’t like to return the favour

According to a group of researchers at Korea’s Advanced Institute of Science and Technology, Twitter is not a very social network. After analysing over 41 million user profiles and 1.47 billion follower/following relationships, the researchers concluded that only 22% of all connections on Twitter are reciprocal.

What’s even more interesting than the small number of user pairs is that 68% of all Twitter users aren’t followed by a single person they are following. As the researchers rightly note, this makes Twitter more like a broadcast medium than a social network.

The Quick List

No waffle, just links.

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A few people felt “bumper issue” was possibly overstating things a bit last week. Well try this on for size!

Video diaries help improve customer service

(contributed by Pat)

On Quirks.com, Joseph Rydholm describes how Insights from video diaries help Midas in its drive for better customer service

Securing buy-in from influential franchisees was just one of the benefits that Midas researcher Garry Rosenfeldt reaped when he turned to qualitative research to develop a new service model.

It’s a great tale of how using video ethnography can avoid some of the issues with running traditional qualitative research activities such as focus groups. Unfortunately, you need to register (for free) on Quirks to read the article. It is worth it, but just in case you want more of an incentive…

Kitchen ethnography

(contributed by Pat)

Also on Quirks.com, Maren Elwood talks about Ethnography tracks the migration of technology into the American kitchen

For many Americans, a kitchen is no longer just a place for making meals. The author’s ongoing study has seen it morph into a HIVE, a highly interactive virtual environment that incorporates food preparation along with checking e-mail, surfing the Web and a host of other tech-related activities.

I can’t imagine anything better than jumping in an RV and hitting the road to do research with real people!

Evolution of the BBC Homepage

(contributed by Sophie)

It’s a bit old now, but Jo Wickremasinghe‘s post on the evolution of the BBC homepage is quite interesting:

Last week we launched a new version of the BBC homepage at http://beta.bbc.co.uk. At first you might think the beta homepage seems pretty familiar, with its modular customisable layout. But take a closer look and you’ll notice we’ve made a number of significant improvements.

The main changes are:

  • The introduction of a new navigation bar across the top of the page which will eventually be rolled out across the whole site
  • New promotional area they have dubbed the ‘media zone’ which showcases a wide range of content in a small screen area
  • Focus on ‘finer grained’ personalisation of content – their research suggests users place more value in being able to tune the content of widgets over the ability to remove/add/rearrange the widgets on the page
  • Focus on the ‘Now’ with the introduction of several features to give a better sense of what’s happening across the BBC right now: Spotlight module, ‘Just in’ on the iPlayer widget, Topic Tracker providing the ability to keep up to date with over 11000 topics of interest across the BBC

After two months in beta, the new design has been launched, Jo reports.

Robert Andrews gives an external perspective in his post about the choice of horizontal navigation.

The Google Redesign: A Closer Look

(contributed by Sophie)

Whilst on the subject of home page redesigns, Tyler Tate has written a good summary of Google’s search results redesign:

What’s Changed

  • The Google logo is about 30% larger.
  • There is now a permanent sidebar left of the results that allows filtering by news, blogs, images, etc., as well as time range filters and options for changing how search results are displayed.
  • The searchbox is now the full width of the results column, slightly taller, and has a slight drop shadow rather than the previous inner shadow.
  • No more top vertical bar. The result count now sits just below the searchbox and is much smaller than before. The filter for searching locally moved from under the searchbox to the sidebar.
  • Search results are now 55 pixels higher on the page and have have a higher density overall (there’s slightly less vertical space between results, and indented results have only one third of their previous margin).
  • Cached, Similar, Show more, and Related links all changed from a muted purple to a brighter light blue and now only have an underline on hover.
  • Pagination is about 30% larger, and there is still a searchbox below the pagination, though the blue background has been removed.
  • Related searches are now displayed much more compactly.

And he goes on to explore some of the elements such as the sidebar, related search suggestions and wonder wheel in a bit more detail.

The history of Facebook’s default privacy settings

(contributed by Manuel)

This great infographic shows how Facebook have changed their privacy settings over time. The current state is shown below.

2010 Privacy Settings

Journalists and metadata

(contributed by Angus)

How do we make sure journalists understand the value of entering and maintaining metadata (so they want to do it)? Perhaps the answer lies in this series of posts by Wired editor Ben Hammersley:
E-Books – The Bigger Problem, Part One of Three
E-Books – The Bigger Problem, Part Two of Three
E-Books – The Bigger Problem, Part Two Point Five of Three
E-Books – The Bigger Problem, Part Two Point Five Point One of Three

He gives the following explanations of the value of metadata. They might sound good to a UX person, but how important would they be to a journalist on deadline?

The necessity above all else of keeping your metadata might seem like a geeky affectation – something that is really only of interest to librarians (itself not a bad reason) or trainspotterish data-completists – but it is in fact the simplest and cheapest route for a publisher to future-proof their business…So why do everything you can to keep metadata intact? Because it’s from this information that new products can be automatically created, at a scale and rapidity that would be impossible otherwise. With every piece of metadata that you don’t throw away, you gain a factor more potential ways of slicing through your content and delivering it as a separate product, simply as a result of a database lookup.

He’s working on a CMS that will somehow ensure/mandate the capture of metadata as the story is created, and also permit easy cross-platform publishing.

The Quick List

No waffle, just links.

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We missed last week, so this week is a bumper issue!

Four Lifelong Shopping Mind-Sets

(contributed by Pat)

Over on Greenbook, the folks from AMP Agency write Unraveling Her Shopping DNA: Four Lifelong Shopping Mind-Sets about their research into women and shopping behaviour which…

…uncovered four distinct and separate shopping mind-sets that stay with a woman throughout the entire course of her life. In fact, despite whatever life throws at these women, their approach to shopping does not change.

Pie chart of four shopping mind-sets

Touch Gesture Reference Guide

(contributed by Manuel)

Luke Wroblewski has written this “unique set of resources for software designers and developers working on touch-based user interfaces”:

The guide contains:

  1. an overview of the core gestures used for most touch commands
  2. how to utilize these gestures to support major user actions
  3. visual representations of each gesture to use in design documentation and deliverables
  4. an outline of how popular software platforms support core touch gestures

Touch Gesture Reference Guide

The Quick List

No waffle, just links.