Online Advertising: Factors That Influence Customer Experience
“In this article, I’ll discuss the cognitive elements at the intersection of advertising and human behavior. By taking an approach to advertising that looks at the impact psychological factors have on customer behavior, I’ve learned that customers respond directly to online advertisements, as we can see from their emotions, behavior, and interactions on the Web.”

How to take great notes during user testing sessions
Suze ingram explains her technique

Fluid’s Persona template and analysis of other’s persona templates
“This persona format was created to organize information in the Fluid Personas. The format chosen was based on the competitive analysis of many persona examples”

Writing headlines wrong
“Are there a collection of common mistakes that bloggers and content marketers make with their headlines — mistakes that we can help you overcome?”