Archive for May, 2009

Social media for marketers 0

I’ve found Ross Dawson’s piece on Tapping the power of Social Media: 6 steps for marketers to be a very useful primer for marketing-focussed clients and colleagues who wish they knew more about this whole “social media” thing. Here’s a taste:

1. Participate and play

The only way to understand social media is to participate. Don’t just open Facebook and Twitter accounts. You need to play extensively with a wide variety of tools and discover how they are being used. If you think you don’t have time, think how much time you’ll have if you cannot work effectively in a world increasingly driven by social media.

The other five steps are:

  1. Discover relevant conversations
  2. Identify influencers
  3. Build a relationship with influencers
  4. Don’t make half-hearted efforts
  5. Find experienced guides

What tips or info do you refer people to when you want them to find out more about things that lie “in front of the wave”?

The evolution of where people source news 1

This is an interesting post from www.Baekdal.com, not least because of the interesting visualisation which tries to examine how and where people have and will get information / news in the future.

Visualisation of news sources over time (with permission www.baekdal.com)

Visualisation of news sources over time (with permission www.baekdal.com)

It’s an fascinating visualisation, I’m not sure I agree with everything on there (or the use of a variable timescale), but there are some good ideas and things to discuss, such as the suggestion that social networks will provide less “news” in the future and that “social news” (news straight from the people who make it) will rise in importance.

Affordance instead of accessibility 0

Bill Thompson talks about Unasking the Right Questions in the latest E-Access Bulletin:

…we keep thinking about ‘accessibility’ and ‘usability’ as separate, almost orthogonal aspects of design. Unfortunately, this remains the dominant model, and it has now become a barrier to future progress because it encourages designers to think about creating tools and services for the ‘normal’ population before considering accessibility [...] Instead of thinking about ‘access’ at one end and ‘usability’ at another, we should attempt to recast our debate in terms of what technology does for all of us, not just those whose have ’special’ requirements.

Fairly standard argument for properly integrating accessibility into design practices, but where I think the article gets more interesting is with this:

So how should we frame our debate if we move beyond what I think is a dangerous attempt to retain the distinction between ‘usability’ and ‘accessibility’? I think it is time to explore the idea of affordance’, as it could offer us a way forward. [...] Bill Gaver [...] wrote: “Affordances go beyond value-free physical descriptions of the environment by expressing environmental attributes relative to humans. For example, the physical measure of height, which has no inherent meaning, can be recast in terms of the affordance of accessibility, which does. Because accessibility emerges from the relation between elevation and people’s physical characteristics, it is an objective fact about a situation.”

[...] If we start to frame the issues facing users whose capabilities deviate from the norm in terms of affordances rather than simply of accessibility, this might free us from the ‘modal totalitarianism’ that infects so much design, whether in products like screens and keyboards or on-screen in websites, widgets and services.

Affordances matter equally to the ‘abled’ as to the ‘disabled’, and so the same design methods can be used, and outcomes can be evaluated in a much broader way. This allows us to start to move away from the current model, in which we have ‘assistive’ technologies to overcome ‘deficits’ that make some users ‘abnormal’, to one in which we all have skills and abilities that vary along a large number of axes.

Has anybody used this approach to reframe their requirements in terms of affordances instead of accessibility?

Patrick Kennedy - Full Code Press 1

All our thoughts and well wishes go out to USiT member Patrick Kennedy as he reaches the 24 hour deadline for Full Code Press 2009. Here’s a snapshot video of him looking “serious and very good looking”.

http://www.flickr.com/photos/russweakley/3525073641/