This article by Matt Haughey from the “A whole lotta nothing” blog discusses the fact that you really shouldn’t be paying social media marketers to get your products into tweets or blogs, rather it is the value of your content that should make the big difference to the buzz generated around your product or service.

There are interesting parallels here for me in regards to the value of the experience you design for customers and things like search engine optimisation (SEO). The ultimate value of a page you design and the way you communicate information comes from the content and the value that it provides to the consumers. The challenge is the balance between allowing people to find the content and ensuring that in the process of making it findable you aren’t destroying its inherent value.

I know this is obvious, but it’s something i’ve been wanting to say for a long time.