What is ethnography?
Comments(4)
The Mycustomer site has an interesting summary article on what ethnography “is” from the viewpoint of a practitioner in the marketing industry. This interpretation is different to what most academics would consider “ethnography” to be, however it does illustrate how ethnographic techniques can be applied to understand complex behaviour. I was most intrigued that author only mentioned culture once and used the word cultural three times, which seems too few for the topic (but maybe that’s just my bias).
The article is immediately relevant to me because I’ve been working on trying to describe a model of how research we are conducting is stored, updated and gets fed allochthonously through analytics and smaller bits of research from around the business.
What is allochthonous? According to answers.com:
Hey, it worked for me (metaphorwise), plus I got my word of the day bonus!
It worked for me too (once i looked it up) and I also got my bonus new word.
Science geek!