Over a week ago I was “fortunate” to have witnessed the roadblock Ads Apple had bought out on the New York Times online.  Like Will Richmond I also think these ads are a great example of rich media advertising that works well with the conventions of online Ad placement and are sympathetic to user experience of adjacent content.

I also like the playfulness of moving between the leaderboard and right hand side panel to “posterboard” the ad.

New York Times roadblock Ads

You can read more of Will’s review here:

http://www.videonuze.com/blogs/?2008-01-18/-Mac-vs-PC-Roadblocks-on-WSJ–NYT/&id=327