Sadly, we skipped a week last week (did you miss us?). But now we’re back.

Domino’s Pizza: Be Inspired By Your Harshest Critics

(contributed by Angus)

Whitney Hess has a great post about a Domino’s video campaign promoting a new pizza they apparently created in response to user feedback. Includes video excerpts from the campaign. While it’s easy to be cynical I agree with her the customer reactions in the video seem authentic and demonstrate the benefits activities like design research and user testing can give an organisation if they take on board and act upon what is discovered.

While the cynic in me sees their Pizza Turnaround “documentary” for what it is — a marketing campaign — there are still many customer experience lessons to learn from their story.

Designing for experiences across channels

(contributed by Angus)

Brandon Schauer has created a single page diagram on designing multi-channel user experiences. Lot’s of new to me terminology which I think will prove useful.

Organizations are channel-bound. Customers aren’t.

This outlines components and practices necessary to deliver great customer experiences across more than a single channel.

Bringing User Centered Design to the Agile Environment

(contributed by Angus)

Anthony Colfelt on how User Centered Design and Agile processes can be reconciled. Good overview of the positives and negatives of the two processes and some advice on how to get the best qualities from both processes by adopting “Agile UCD”

Remember, Agile does not mandate how to define concepts or overall design direction, but it is a great way to execute on solid design research and well laid plans. UCD needs to be flexible enough to respond to the reality on the ground when the implementation team encounters issues that mandate a different design solution. Document only what is needed to get the message across and co-locate if at all possible, because cross-disciplinary collaboration and face to face communication are vital. Working a sprint ahead of the development team is helpful in allowing the design team enough time to test and iterate. If these rules of engagement are followed, the two approaches can work very well together.

Forgotten passwords an overlooked problem for subscription based revenue models?

(contributed by Angus)

In a long, colourful rant titled “Subscriptions are the New BLACK” about business models for startups, Dave McClure touches upon a user experience issue that apparently caused PayPal a lot of problems:

PayPal was one of the classic stories of viral growth, however in this instance we also experienced viral growth in customer service: at one point more than 2 in 3 employees worked in customer service. And i’m guessing somewhere between 10-20% of first-time customers never used the service again, primarily because they forgot their password.

He suggests that this misleadingly small problem will cause subscription/digital product based businesses problems & that the only way around it is to create services that people need/want to use frequently

… as we transition to a Startup Ecosystem driven by direct payment & subscription business models, I want to make it clear how IMPORTANT it is to make sure users don’t forget their passwords. If they forget their password, and/or can’t recover it, then guess what MoFo — YOU DON’T GET PAID.

Which means you don’t get Laid, you don’t get Acquired, and you sure as friggin’ hell don’t get to Go IPO.

So listen up & i’ll share a little secret with you — there is one very simple way to avoid forgotten passwords. Basically, it’s this:

Make a Frequent-Use Product.

But perhaps authentication services like Facebook Connect will help alleviate the problem this time round.

Research is communication

(contributed by Scott)

Demetrius Madrigal and Bryan McClain suggest in their first article from an ongoing column Insights from Research that…

Consumers have two ways in which they can communicate with companies: through their purchasing behaviour and through user research.

I quite like the way they position user research as a way to define potential relationships…

If a decision to purchase is the final word in a conversation between a company and consumers, user research makes the first impression. Just as communication is an interaction between people, user research is an interaction between a company and its market. It lets a company get to know the people who are its potential customers before making a decision about establishing a relationship with them.

Making design principles stick

(contributed by Scott)

Kate Rutter from Adaptive Path provides a really useful overview of how to keep design principles working as the product evolves.

She suggests effective design principles:

• Inspire ideas
• Translate to real-life situations
• Help the team decide between options
• Challenge the team to ask useful questions
• Are specifc to this product
• Make for special and unique experiences

She also elaborates on the five ways to make design principles stick:

• Make them visible
• Keep them fresh
• Tell stories with them
• Make them social
• Go public

How Ford got social media right – the Fiesta Movement

(contributed by Pat)

Grant McCracken delves into Ford’s recent social media success in his Harvard Business Review article…

Ford gave 100 consumers a car for six months and asked them to complete a different mission every month. And away they went. At the direction of Ford and their own imagination, “agents” used their Fiestas to deliver Meals On Wheels. They used them to take Harry And David treats to the National Guard. They went looking for adventure, some to wrestle alligators, others actually to elope. All of these stories were then lovingly documented on YouTube, Flickr, Facebook, and Twitter.

One of the creators of the campaign, Bud Caddell, describes the central concept as…

The idea was: let’s go find twenty-something YouTube storytellers who’ve learned how to earn a fan community of their own. [People] who can craft a true narrative inside video, and let’s go talk to them. And let’s put them inside situations that they don’t get to normally experience/document. Let’s add value back to their life. They’re always looking, they’re always hungry, they’re always looking for more content to create. I think this gets things exactly right.

This sounds like an innovative, smart and daring (considering the affect the GFC has had on many large corporations particularly in the auto industry) campaign. I love how they had a good think about it, understood their audience and how they might influence that audience, then created a campaign that is far from the usual social media approach. Hat tip to Grant’s blog where he announced the HBR article and also shares an interview he did with Bud Caddell.

5 Steps to Building Social Experiences

(contributed by Chris)

Erin Malone has published a Boxes and Arrows article on building social experiences…

Nowadays everyone wants social in their sites and applications. It’s become a basic requirement in consumer web software and is slowly infiltrating the enterprise as well. So what’s a designer to do when confronted with the requirements to “add social”? Designing social interfaces is more than just slapping on Twitter-like or Facebook-like features onto your site. Not all features are created equal and sometimes a little bit can go a long way. It’s important to consider your audience, your product—what your users will be rallying around and why they would want to become engaged with it and each other, and that you can approach this in a systematic way, a little bit at a time.

It’s a good, step-by-step introduction to getting a social experience up and running. There is a lot more than this to driving a successful social experience (including seeding it etc) but this covers some of the low level hygiene factors.

The Apparatgeist calls

(contributed by Angus)

The Economist examines global cultural differences in the use and understanding of mobile phones and asks whether these differences will disappear as the innate qualities of the technology (the “apparageist” or “spirit of the machine”) becomes apparent. Reminds me of a Marshall Mcluhan line “We become what we behold. We shape our tools and then our tools shape us.”

How you use your mobile phone has long reflected where you live. But the spirit of the machines may be wiping away cultural differences

Technologies tend to be global, both by nature and by name. Say “television”, “computer” or “internet” anywhere and chances are you will be understood. But hand-held phones? For this ubiquitous technology, mankind suffers from a Tower of Babel syndrome. Under millions of Christmas trees North and South Americans have been unwrapping cell phones or celulares. Yet to Britons and Spaniards they are mobiles or móviles. Germans and Finns refer to them as Handys and kännykät, respectively, because they fit in your hand. The Chinese, too, make calls on a sho ji, or “hand machine”. And in Japan the term of art is keitai, which roughly means “something you can carry with you”.

Crash course on the history of Interaction Design

(contributed by Angus)

Karen McGrane posts four sets of slides from her course on Interaction Design History…

Practitioners in other design disciplines—architecture, graphic design, fashion—would be expected to have some grounding in historical movements and trends. But most people have no formal education in interaction design, and so they’ve never learned the roots of the discipline.

The third set (Week 3) in particular is full of great quotes and images I hadn’t seen before. As she says in the preface of the post it’s important for people doing interaction design today to have some understanding of the history of the field.

Iteration in the animation process at Pixar

(contributed by Angus)

A great quote about the importance of frequent reviews of creative work as it progresses from Pixar president Ed Catmull, speaking at Stanford’s business school:

In the process of mak­ing the film, we reviewed the mate­r­ial every day. Now, this is counter-intuitive for a lot of people. […]

Sup­pose you come in, and you’ve got to put together ani­ma­tion or draw­ings and show it to a famous, world-class ani­ma­tor. Well, you don’t want to show some­thing which is weak or poor. So you want to hold off until you get it to be right.

The trick is actu­ally to stop that behav­ior. We show it every day—when it’s incom­plete. If every­body does it, every day, then you get over the embar­rass­ment. And when you get over the embar­rass­ment, you’re more creative.

It’s not obvi­ous to peo­ple, but start­ing down that path helped every­thing that we did. Show it in its incom­plete form. There’s another advan­tage to that. When you’re done… you’re done.

According to Ed while showing incomplete work is scary and potentially embarrassing it has two very important benefits, it results in better “more creative” work and it means that when the animator/designer thinks they’re finished they really are finished as stakeholders have participated in the process.

Watch the video

Lorum Ipsum is Killing your designs / In defence of Lorum Ipsum

(contributed by Angus)

Two lengthy posts for and against the use of Lorum Ipsum in wireframes and mockups. Personally I side with Karen McGrane as she argues that Lorum Ipsum is not the problem but a symptom of the problem:

The real problem is an overall process that treats design and content as separate tracks without appropriate communication, collaboration, and checkpoints along the way.

Sketch templates

(contributed by Angus)

Ivana Jurčić shares A Collection of Printable Sketch Templates and Sketch Books for Wireframing and Todd Warfel has made available his templates used for his “rapid sketching and peer review/critique” process.

Control Panels!

(contributed by Angus)

Thousands and thousands of beautiful dials and banks of red lights on Flickr – Interaction designer porn?

Welcome to 2010! This is our first first weekly blog post for the new year, hopefully to be followed by many more, as well as individual posts by USiT team members. Stay tuned, and please send any feedback to blog[at]usit.com.au

Beyond just demographics

(contributed by Pat)

John Williams gives a good example of why we need to look beyond demographics…

This [...] highlights what researchers refer to as psychographics - emotions, beliefs, attitudes that explore why people do what they do. It adds an important dimension, giving you much deeper insight into consumer motivation - it helps you understand what makes shoppers open their wallets…

A nice overview that you should show clients who fail to look deeper than age, sex and income to see the real people they are describing with market segmentation. Hat tip to the Next Gen Market Research group on LinkedIn for this and lots of other useful research tidbits.

Physiological responses in user research

(contributed by Pat)

A new report from One to One Interactive on user generated content (video and flash animation) gives a good glimpse of the more sophisticated research methods being employed across market research and user research today.

Some of the findings in the report are quite interesting (such as “57% of Internet video viewers intentionally watch Internet videos to change their current emotional state” and “Supporting viewers in the creation of the right expectations for your digital media may be more important than simply getting them to watch your material”) but it is the approach used to study engagement with UGC media that is most intriguing…

While watching their media, participants were connected to OTOinsight’s Quantemo™ neuromarketing research system. Quantemo™ simultaneously records multiple biophysical signals (breath rate, galvanic skin response, heart rate, body temperature) in addition to eye and click tracking information. After recording the biophysical measures, Quantemo™ combines the measures into a single representative measure of physiological engagement. The Quantemo™ Physiological Index or QPI serves as a single point of reference of the overall level of physical engagement (or disengagement) exhibited by a research participant. Positive QPI scores represent stronger physiological engagement while negative QPI scores represent weaker physiological engagement.

A thinly disguised piece of PR for their product it might be, but very interesting nonetheless.

Norman replies to Nussbaum

(contributed by Pat)

There have been many reactions, rebukes and arguments generated by Don Norman’s blog post Technology First, Needs Last (which we mentioned a few weeks ago) but one quite prominent response came from Bruce Nussbaum at Business Week…

Norman tells designers to get over themselves. It is science and technology that drive truly disruptive innovation, not Design’s focus on the needs and wants of people. Ethnographic research, Norman says, can generate small, incremental innovations but the blockbuster game-changing stuff, comes from the lab, not the village or the mall.

Don Norman himself appears in the comments, in an attempt to clarify his position (which I happen to agree with)…

Sorry folks, but I think you miss the point. I too bristled at Norman’s conclusion — and I happen to be Norman. I have long argued that we should seek out the fundamental needs and afterwards build the relevant technologies and products. But as a scientist, I rely upon data, and the data have convinced me that this is simply not the way things happen. I resisted this conclusion for a long time, but the more i examined the evidence, the more I decided that I had no alternative but to embrace this controversial position.

One of the issues at the heart of this debate is ambiguous terminology. For example “design research”, “ethnography”, “design” and “innovation” are some of the most widely misused and abused terms, so much so that many of the (quite often heated) discussions concerning Norman’s post are based on a straightforward misunderstanding. There are many cases of people being “outraged” and disagreeing with Norman, but if you read further it seems they actually agree with him but are reacting to what they think he was saying based on their interpretation of the terminology used.

Value and nostalgia are top consumer trends for 2010

(contributed by Pat)

The folks over at trendwatching.com have given us their predictions for 2010, with consumer-centricity playing a big part:

It is always important to know where consumers are headed, as that is what business is all about - serving changing consumer needs. It is extra-important in 2010 because consumers are insecure and thus any brand that can help them solve their worries, any brand that shows they understand their situation, will be remembered when times are good again.

This is the last weekly links for the year, so the USiT team would like to wish you all a merry Christmas and a happy new year! Hopefully your 2010 will be as successful and eventful as we expect ours to be!

Market for mobile internet will be huge

Richard MacManus of ReadWriteWeb provides a great summary of a report released by Morgan Stanley that says the mobile internet market will be twice the size of desktop internet…

Perhaps the most remarkable statement in the report is that the Mobile Internet market will be “at least 2x size of Desktop Internet,” which Morgan Stanley bases on analysis comparing Internet users with mobile subscribers.

The report starts out by saying that Apple’s iPhone/iTouch/iTunes ecosystem “may prove to be the fastest ramping and most disruptive technology product / service launch the world has ever seen.” It goes on to state that “a handful of incumbents (like Apple, Google, Amazon.com and Skype) appear especially well positioned for mobile changes.”

This is a very interesting for the UX and media communities, since it means there will be many opportunities for mobile work in the future.
(forwarded by Sophie)

Digital magazine prototype

Bonnier have released a video showing off their concept for how digital magazines might look and work…

The concept aims to capture the essence of magazine reading, which people have been enjoying for decades: an engaging and unique reading experience in which high-quality writing and stunning imagery build up immersive stories.

If this is what magazines will be like in the future, it’s very exciting! The production and polish of the video itself is fascinating too; makes for a very convincing and understandable deliverable/marketing tool.
(forwarded by Angus)

You don’t have the power

Seth Godin talks about getting past the old school thinking that you can control users/customers…

You don’t have the power. Maybe if every person who has ever published a book or is ever considering publishing a book got together and made a pact, then they’d have enough power to fight the market. But solo? Exhort all you want, it’s not going to do anything but make you hoarse.

Movie execs thought they had the power to fight TV. Record execs thought they had the power to fight iTunes. Magazine execs thought they had the power to fight the web. Newspaper execs thought they had the power to fight Craigslist.

This is why we must understand what our audience wants and work with that, instead of fabricating an “opportunity” in our own minds and trying—or should that be hoping?—to get people to come and use it.
(forwarded by Pat)

Twitter and the media (2009 wrap-up)

Ross Dawson picks his top blog posts for the year on the topic of Twitter and the media…

1. Twitter on ABC TV - the impact on politics, media and socializing
2. How Twitter impacts media and journalism: Five Fundamental Factors
3. Event review: Twitter’s Impact on Media & Journalism
4. Twitter and the ever-faster moving news landscape
5. Who will provide the credibility ratings for the journalists of the planet?
6. Twitter’s impact on the news and media cycle

Some really great commentary on ‘new media’ meets ‘old media’.
(forwarded by Pat)

Webnographers

There’s some great stuff to be found over on webnographers.org for anyone interested in virtual ethnography. Here’s their blurb…

Cyberanthropology is but a fetal field, far from defined. This website was developed in the interest of providing a central hub for those interested in ethnography of the internet. Created by and for webnographers, its success in contingent on your participation.

Ethnography is not constrained solely to anthropologists, and indeed the barriers that divide the various social sciences are at once arbitrary and collapsible. Any individual interested in the complex social, cultural, and psychological facets of humans relating with and through the internet is encouraged to join in this nascent community. Webnographers unite!

This is a very interesting area of research, and an area in which our team is expanding with each and every project.
(forwarded by Pat)

The 10 dos and don’ts of website development (that every CEO should know)

Over on the FatDUX blog, Eric Reiss shares his top 10 list for management:

[...] the web has become more important than ever as a means of communicating with customers/clients/membership. But I have yet to meet a CEO who likes website development. It makes business leaders uncomfortable. The web experts speak in a cryptic language – CMS, KM, XML, CSS. The site seems to take forever to build, costs more than expected, and invariably provides less value than the organization had hoped.

No one likes signing a big check without some idea as to what they’re getting. So if you’re a business leader, here are a few basic, non-technical tips that will significantly increase your chances for online success. And they let you do what you do best – lead.

There are some good points in there, and the central point of reminding business leaders to not get caught up in the detail, but rather to be leaders is excellent. These tips were obviously learned and refined over many, many client engagements!
(forwarded by Pat)

Ridiculous User Interfaces In Film

Over on Gizmodo, John Herrman discusses Ridiculous User Interfaces In Film, and the Man Who Designs Them…

Designing a fake dashboard for an imagined supercomputer or a hovering control panel for a worldwide surveillance system is a different process than creating a genuinely usable UI. Your goal is to imply things: that a machine is powerful; that a villain is formidable; that the software is intuitive, but that the breadth of its powers borders on unknowable. At no point does real-world usability factor in, and nor should it—this is pure fantasy, for an audience raised on Start Buttons, desktop icons and tree menus

He forgets to mention the “Unix system” from Jurassic Park, possibly the most ridiculous of all of these movie UIs :)
(forwarded by Angus)

Dimensions of design/Against ahistoricity

Adam Greenfield talks about looking beyond the obvious sources of insight and inspiration, including those who have come before us…

Let’s face it: brighter and more sensitive people than us have been thinking about issues like public versus private realms, or which elements of a system are hard to reconfigure and which more open to user specification, for many hundreds of years. Medieval Islamic urbanism, for example, had some notions about how to demarcate transitional spaces between public and fully private that might still usefully inform the design of digital applications and services. By contrast, the level of sophistication with which those of us engaged in such design generally handle these issues is risible (and here I’m pointing a finger at just about the entire UX “community” and the technology industry that supports it).

Even if you don’t like Adam’s writing style, this is a thought provoking piece. Especially interesting was the introductory quote from the book Responsive Environments: A Manual for Designers which outlines how design can actually make people do things – as suggested by Jon Kolko and argued against in the recent Sydney UX book club.
(forwarded by Angus)

Walt Disney’s Creative Organization Chart

Delphine Hirasuna writes about the typically unique way in which Disney went about things, in this case the humble org chart…

The Disney org chart, on the other hand, is based on process, from the story idea through direction to the final release of the film. All of the staff positions are in the service of supporting this work flow. Perhaps the question now is what should the org chart of the future look like, given the global workforce, telecommuting personnel, virtual employees, outsourced jobs and contract workers who sometimes outnumber salaried staff? In an idea-based, rather than a manufacturing-based, economy, how should a business organize itself?

(forwarded by Angus)

Content Strategist as Digital Curator

On A List Apart, Erin Scime examines the role of curator in digital media…

When a site launches, your audience arrives to learn more about what you know most about. It’s critical to create a content experience with purpose, that is consistent and contextual. This helps to assert your brand’s authority, establishes relationships with your audience, and secures a return visit based on your content’s value. The content strategist-as-curator is the one who makes this happen. How?

(forwarded by Angus)

Landline phone numbers in electronic forms

Jess Enders shares the results of her research on how to best format phone numbers…

The research findings: one long string is the clear winner. Like the mobile phone numbers, one long string of digits—including area code—was the most common method of data entry: out of 640 landline phone numbers provided by interested research participants, 39% were entered as one long string of 10 digits (i.e. no spaces and no chunking).

(forwarded by Angus)

4 Out of 5 Viewers Leave If a Stream Buffers Once

Janko Roettgers reveals some interesting video-related user behaviour…

More than 81 percent of all online video viewers click away if they encounter a clip rebuffering, according to a new study by Tubemogul. The Emeryville-based video distribution and analytics startup took a close look at 192 million video streams over the course of 14 days to figure out how much rebuffers matter. The result: 6.81 percent of all streams rebuffer at some point, and around 2.5 percent rebuffer twice.

(forwarded by Angus)

How UCD and Agile can live together

David Farkas sets out a framework in which UCD and Agile can work together:

Diagrams are pretty, Gantt charts set expectations, but reality is far from perfect. At the end of the day, a project manager must own the project and there must be some sense of reporting. Depending on the project manager’s background and personal goals there will tend to be a focus towards the needs of UCD or Agile… Finally, friction exists from misaligned expectations from UCD practitioners forcing their methods too late in the game or agile practitioners trying to wean out hard requirements before purpose is fully understood.

(forwarded by Sophie)

Huffington Post wants to add paid tweets to its articles. Will advertisers bite?

(or, an alternate headline offered by one commenter, “HuffPo Sells Remaining Fraction of Soul for Ongoing Revenue Stream”?)

In Advertising Age, Nat Ives reports…

The Huffington Post has started offering marketers the ability to inject their own paid comments among reader comments and place paid Tweets among the live Twitter feeds the site assembles around news subjects and events.

Marketers haven’t bought in yet, but they seem likely to be intrigued. The biggest question is whether marketers and the Huffington Post can execute the program without marring visitors’ experience reading and interacting with the site.

(forwarded by Sophie)

Should journos have their Twitter profiles taken from them if they change job?

And, on the subject of journalists tweeting, Mumbrella asks whether journalists should have their Twitter profiles taken from them if they change jobs:

There’s an argument both ways. You could view it in the same way as when a reporter changes newspaper, they’ll take their contacts book with them. I’ve now got business cards and contacts books stretching back 20 years. I’m not sure what use the private phone number for Farnborough ambulance station in the UK would be for me now, but I’ve still got it somewhere.

(forwarded by Sophie)

Technology First, Needs Last

Don Norman stirs things up with…

I’ve come to a disconcerting conclusion: design research is great when it comes to improving existing product categories but essentially useless when it comes to new, innovative breakthroughs.

(forwarded by Angus)

A Rebuttal to Technology First Needs Last

Todd Warfel replies to Don Norman’s post…

Technology didn’t drive these innovations, it was merely the road. The driver was an opportunity for invention and design research was right behind the wheel.

When both sides of a debate are highly respected experts, it makes for an interesting read!
(forwarded by Angus)

Short-Term Memory and Web Usability

Jacob Nielsen reports …

The human brain is not optimized for the abstract thinking and data memorization that websites often demand. Many usability guidelines are dictated by cognitive limitations

(forwarded by Angus)

My big list of 24 Web Site Usability Testing Tools

Craig Tomlin shares his list…

In the past few years, there has been massive growth in new and exciting cheap or free web site usability testing tools, so here’s my list of 24 tools you may need to use from time to time.

(forwarded by Angus)

Make the logo bigger! (the song)

In the finest tradition of Spinal Tap comes this mock-metal song Make the logo bigger, sure to raise smile on the face of anyone who’s had to deal with clients who want their logo…just that little bit bigger. (Warning: make sure you turn down your volume before playing the song)

(forwarded by Angus)

iPhone app for The Independent (UK)

Over on Econsultancy, Graham Charlton reviews the latest newspaper website mobile app…

The Independent iPhone app is a departure from some other newspaper apps, as it is designed to allows readers to download all the articles while they have a decent 3G or wi-fi connection, and saves them for reading while offline.

An interesting approach.
(forwarded by Sophie)

Surrender! Foucault and Twitter

Ian Delaney laments the direction in which social media may be taking us…

Some of my early hopes for social media, that it represented, like Kevin Kelly reckons, some kind of renaissance for socialism in the western world, are starting to run dry.

Do we blindly accept “social media networks as empowering, democratic and all about spreading fresh ideas”? Delaney says “The reverse may be the case: any given information about ourselves donates some portion of control to another party”. It’s the “dark side of social networking” he says. An interesting philosophical read to break up the mountain of practical posts, articles and reports we read day in and day out.(forwarded by Chris)

A summary of user research methods

Lastly, on his personal blog, our own Patrick Kennedy summarises a whole bunch of useful user research methods…

In this article I give a quick overview of the methods I commonly use, broken down in to main categories:

• Direct user contact—where the researcher does very much interact with users, or members of the audience as I prefer to call them
• Indirect user contact—where the researcher does not actually interact with members of the audience

US universities reject ‘inaccessible’ Kindle e-Book

The E-Access Bulletin reports…

Two American universities have rejected the market-leading Kindle DX electronic book reader as a textbook replacement due to its inaccessibility for blind students. Both Syracuse University in New York State and the University of Wisconsin-Madison have chosen not to use the Kindle - manufactured by Amazon.com - as a teaching-aid, after their own trials found it was not fully accessible.

Interesting lessons for anyone else considering an e-reader device, and who wants to make it useful for as wide an audience as possible.
(forwarded by Pat)

Clients could make better use of research

Adweek recently published an article reporting…

Consumer research is ingrained in the cultures of many large corporations but relatively few are maximizing its use, according to a new study from The Boston Consulting Group [...] In fact, based on a four-stage scale of research development that BCG used to evaluate the 40 global companies it surveyed, nearly 90 percent were in the first or second stage, where research is generally tactical and applied in limited contexts.

This has generated quite a few comments, and criticism, although nobody seems to disagree with the basic sentiment of the report (that research could be more prevalent and better used). What do you think?
(forwarded by Pat)

Map of the design landscape

Over on DesignAday, Jack Moffett shares a timeline visualisation of the major—mostly US—design disciplines created by one of his graduate students.
(forwarded by Angus)

IA tools: storyboards

Matt Hodgson shares his thoughts on storyboards…

Storyboards are a great way to describe a user’s journey, their thoughts, feelings, attitudes, capabilities, behaviours and expectations, throughout a single scenario. They’re light-weight, easy to do, and as a visual tool can be used in workshops or just by a couple of members of the team. They also work perfectly on agile projects because they’re visual and, therefore, an instant placeholder for a conversation.

(forwarded by Angus)

So you wanna be a user experience designer

Whitney Hess shares her five guiding principles for working in UX…

I have collected a set of guiding principles for user experience designers, to encourage behaviors that I believe are necessary to being a successful practitioner, as well as a set of guiding principles for experience design — which I think anyone who touches a product used by humans should strive to follow.

(forwarded by Angus)

Getting to the customer – why everything you think about User Centred Design is wrong

On Black&White, Thomas Petersen discusses solving the right problem at the right time…

What you are solving in the wireframe phase is problems inherent in the wireframe phase, not problems with the product. What you are solving when testing the prototype is problems inherent in the prototype not in the final product. There is only one true test and that is the final product. Not until then will you start to receive valuable feedback in combination with quantitative feedback. You will get it where it matters.

This is something we’ve talked about in our team on a number of occasions. It’s an important aspect of the UX design process to get sorted out.
(forwarded by Angus)

Google tests streamlining search options feature

Over on Search Engine Land, Danny Sullivan tells us how Google is tackling its “UI jazz problem”…

“I don’t like jazz, because you never know what’s going to happen next,” Mayer said, continuing on to apply the musical style to Google’s search results. “I’ve been calling this problem ‘user interface jazz.’ This result looks this way, and that result looks that way [something much different], and it really does slow you down.”

(forwarded by Angus)

Some design principles from the Global Agenda Council on Design

Tim Brown, of renowned design and innovation consulting firm, IDEO, shares with us seven principles as discussed at the recent World Economic Forum event in Dubai…

Design is an agent of change that enables us to understand complex changes and problems, and to turn them into something useful. Tackling today’s global challenges will require radical thinking, creative solutions and collaborative action. Here is a set of principles identified by the Global Agenda Council on Design that could help your Council to develop ideas and strategies to address the complex problems facing us all.

(forwarded by Angus)

I had the pleasure of participating in the inaugural AIMIA Customer Experience Forum today along with James Breeze (Objective Digital), Stuart Edwards (Profero), Yuri Narciss (Google) and Klaus Kaasgard (Telstra).

As a new group it’s not looking to compete in the same space as the UPA or CHISIG as it’s aimed less at practitioners and more squarely at the broader online business community.

My presentation was on ‘Innovation through Design Research’ which I’ve embeded below.

On Friday the 2nd of October, two of the USiT team (Pat and Alun) gave a presentation at the first day of Oz-IA 2009, the 4th Australian Information Architecture conference. The presentation told the story, in 25 minutes, of the research and design for the SuperRacing website. The slides are shown below.